Question 1

Who does Salama Belghali work with?

Accepted Answer

Principals and executives of single family offices, in Switzerland and across Europe. Most start from zero. Some already use these tools every day and want to go further.

Question 2

What does the AI training actually involve?

Accepted Answer

One-to-one sessions built around the client's own work: their portfolio, their board and committee papers, their reading, their notes on a deal. Sessions are private and hands-on, with the client at the keyboard. Between sessions the client uses it on their own and brings back what came up.

Question 3

Do I need to be technical to start?

Accepted Answer

No. Starting from zero is normal. Some clients have never opened one of these tools. The work begins with the client's own material from the first session.

Question 4

How is this different from a system built for the family office?

Accepted Answer

These sessions teach the principal to use AI themselves. Building a system for the office is separate work, done through FIDUCIA AI, which deploys AI agents as a service for family offices.

Question 5

What is the promise of the sessions?

Accepted Answer

Judgment rather than time savings: being able to tell a sound answer from a confident one, and being able to evaluate what a vendor, an adviser or an internal team recommends about AI.

Question 6

Where and in which languages do sessions run?

Accepted Answer

Online, or in person where that suits. Based in Zurich, Switzerland, working in English, French and German.

Question 7

Can a group of principals learn together?

Accepted Answer

Yes. A private group can be formed for a principal who would rather learn alongside a few peers.

Question 8

What is Salama Belghali's background?

Accepted Answer

Twelve years at Vontobel, one of the long-standing Swiss private banks. She ran the structuring desk there, then advised family offices and external asset managers on their structured products investments. Independent since late 2023, and co-founder of FIDUCIA AI.